Advertising and claimed profiles

The rules

• Payment never changes a score, a ranking position, a verification status or which profiles are ranked. The ranking code cannot read commercial data at all.
• Every paid element is labelled “Paid” with a short disclosure, and is shown outside the ranked list. Paid links carry rel="sponsored".
• Only the profile owner can buy placements: the profile must be claimed and the claimant’s identity checked.
• Only lawyers in good standing are placed: profiles with an inactive, suspended, retired or disbarred bar status are not eligible.
• Placements are relevant to the page: a sponsored lawyer must practice in the ranking’s location and practice area.
• The number of placements per page is capped, and they are shown in a fixed order (oldest booking first), never by price or score.
• Paid placements are never included in the rankings’ structured data for search engines.

Claiming your profile

Open your profile and choose Claim this profile. Confirm your email, and an editor checks your identity against the state bar record, your firm’s website or by phone. Claiming is free. Read how rankings work to see what does affect a score, and see plans and pricing.